Senior Product Marketing Manager

Developed and executed multi-channel marketing strategies aligned with product and business objectives, driving brand growth and engagement. Translated product features into clear, compelling messaging across social and digital platforms, ensuring consistent positioning. Owned content and campaign strategy, focusing on engagement, brand visibility and audience growth. Managed and executed influencer marketing collaborations to expand reach and strengthen brand presence. Collaborated cross-functionally to maintain consistent product communication, while driving growth across LinkedIn and other platforms through structured, data-driven campaigns.

Owned the end-to-end go-to-market strategy for a B2B job platform, driving user acquisition, engagement, and product adoption. Defined and continuously refined product positioning and messaging, translating platform features into clear value for both users and employers. Led product launches and executed GTM initiatives across social, email and web channels. Collaborated cross-functionally with Product, Design and Video Production teams to align messaging, content and campaign execution, while working closely with video teams oning and creative development. Developed and executed multi-channel demand generation campaigns and supported internal teams with clear messaging and campaign direction. Leveraged performance data from Google Analytics and social insights to optimize targeting, messaging and conversions. Contributed to measurable growth, reaching 19,000+ users and driving 22,000+ key interactions, while delivering high-performing campaigns, including viral content that significantly increased engagement and user actions.

Led marketing initiatives across multiple products, including HR Drone, Pixera, Deno, M-One and 1Fit, driving brand presence and audience growth. Developed and executed content and social media strategies with a strong focus on Instagram, while adapting messaging for different products and target audiences to ensure clear positioning and engagement. Managed and coordinated a team of designers, video editors, and content creators, overseeing content production and campaign execution to improve reach, engagement and overall brand visibility. Collaborated cross-functionally to maintain consistent communication and alignment across projects, and continuously optimized campaigns using data-driven insights.

- Managed end-to-end marketing for a client project, including content strategy, paid ads and performance analytics. - Developed and executed campaigns across digital channels to drive engagement and growth. - Created and optimized content aligned with product messaging and target audience needs. - Monitored and analyzed campaign performance, using insights to improve targeting, messaging and conversion.

- Managed content and campaign strategy across 5 projects simultaneously, ensuring consistent delivery and performance. - Led planning and execution of marketing campaigns to increase engagement and visibility. - Conducted performance analysis across multiple projects, tracking key metrics and optimizing campaigns based on insights. - Used data-driven decision-making to improve content effectiveness and campaign outcomes. - Collaborated with cross-functional teams to align marketing activities with client goals.

- Managed multi-channel social media strategy across Instagram, LinkedIn, Facebook, X (Twitter), Reddit and Discord for a single product-focused project. - Developed and executed content aligned with product positioning and target audience needs. - Adapted messaging and formats to each platform to maximize engagement, reach and community growth. - Supported product marketing efforts through content, campaigns and community engagement. - Contributed to inbound and outbound campaigns, including content and communication strategy. - Created email marketing content to support user engagement and retention. - Monitored performance and optimized content based on engagement and platform insights.

- Managed and executed content strategies across social media platforms, aligned with business goals and target audience needs. - Created and optimized digital content to improve engagement, reach, and brand visibility. - Monitored performance metrics and conducted data analysis to evaluate campaign effectiveness. - Applied insights to optimize content strategy and improve overall marketing performance. - Stayed up to date with social media trends and best practices to continuously enhance content and campaigns.